At MASTERTOYFUN, we respect your privacy and are committed to protecting the personal information you provide when using our online store. This Privacy Policy explains what information we may collect, how we use it, how we protect it, and the rights you may have regarding your personal information.

MASTERTOYFUN operates as an online store in Ireland selling plush toys, squeeze toys, building blocks, puzzles, and related products.

By using our website or purchasing from us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

Personal and Contact Information

When you place an order, create an account, contact us, or otherwise interact with our store, we may collect information such as:

• Full name;

• Billing and delivery address;

• Email address;

• Telephone number;

• Account login information, where applicable; and

• Other information you voluntarily provide to us.

Order and Transaction Information

When you make a purchase, we may collect information relating to your transaction, including:

• Products purchased;

• Order number;

• Order date;

• Delivery information;

• Order value;

• Payment status; and

• Refund or return information.

Payment card details may be processed directly by our payment service providers. We generally do not need to store your complete payment card number on our own systems.

Technical Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address;

• Browser type and version;

• Device type;

• Operating system;

• Approximate location derived from technical information;

• Website pages visited;

• Referring website;

• Date and time of visits; and

• Information about how you interact with our website.

2. How We Use Your Information

We may use personal information for legitimate business and operational purposes, including to:

• Process and fulfil orders;

• Arrange delivery of purchased products;

• Process payments and refunds;

• Provide customer service;

• Respond to questions, requests, and complaints;

• Manage customer accounts;

• Maintain and improve our website;

• Detect and prevent fraud, abuse, and security incidents;

• Maintain business and transaction records;

• Comply with applicable legal and regulatory requirements; and

• Send marketing communications where we have a lawful basis and, where required, your consent.

We do not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless permitted or required by applicable law.

3. Legal Bases for Processing

Where applicable under the GDPR, we process personal information on one or more of the following legal bases:

Performance of a Contract

We may process information when it is necessary to fulfil an order or provide services you have requested.

Legal Obligation

We may process information when necessary to comply with legal, tax, accounting, consumer protection, or other regulatory obligations.

Legitimate Interests

We may process information where necessary for legitimate business interests, such as website security, fraud prevention, customer service, and improving our services, provided that these interests do not override your fundamental rights and freedoms.

Consent

Where consent is legally required, we will request your consent before carrying out the relevant processing. You may withdraw consent at any time.

4. Cookies and Similar Technologies

MASTERTOYFUN may use cookies and similar technologies to help operate our website and improve your shopping experience.

Cookies may be used to:

• Keep products in your shopping cart;

• Remember website preferences;

• Maintain website functionality;

• Understand website usage;

• Improve website performance; and

• Support marketing activities where permitted.

Some cookies may be provided by third-party service providers.

Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device. You may also manage cookies through your browser or any cookie-management tools provided on our website.

Disabling certain cookies may affect the functionality of parts of our website.

5. Sharing Personal Information

We may share personal information with trusted service providers where necessary to operate our business and provide services to you.

These may include:

• Payment processors;

• Delivery and logistics providers;

• Website hosting and technology providers;

• E-commerce and order-management providers;

• Customer support providers;

• Fraud prevention and security providers;

• Analytics and marketing service providers, where applicable; and

• Professional advisers, such as accountants, legal advisers, or insurers.

Service providers are expected to process personal information only as necessary to provide their services and in accordance with applicable data protection requirements.

We may also disclose information where required by law, legal process, court order, or a lawful request from an appropriate authority.

6. International Data Transfers

Some of our service providers may process personal information outside Ireland or the European Economic Area (EEA).

Where personal information is transferred outside the EEA, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law. This may include relying on an adequacy decision, appropriate contractual safeguards, or another lawful transfer mechanism.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining business records, resolving disputes, preventing fraud, and complying with legal obligations.

The specific retention period may depend on the type of information and the reason it is being retained.

When information is no longer required, we may securely delete it, anonymise it, or otherwise dispose of it in accordance with applicable law.

8. Data Security

We take reasonable technical and organisational measures designed to protect personal information against:

• Unauthorised access;

• Accidental loss;

• Misuse;

• Alteration;

• Disclosure; and

• Destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. You should also take appropriate steps to protect your account credentials and devices.

9. Marketing Communications

Where permitted by applicable law, MASTERTOYFUN may send promotional emails about products, offers, or store updates.

Where consent is required, we will only send such marketing communications after obtaining the appropriate consent.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

Even if you opt out of marketing communications, we may still send essential transactional communications, such as order confirmations, delivery updates, refund information, or other service-related messages.

10. Your Data Protection Rights

Subject to applicable law, individuals in Ireland and the EEA may have rights including:

• Right of access: You may request a copy of personal information we hold about you.

• Right to rectification: You may request correction of inaccurate or incomplete information.

• Right to erasure: You may request deletion of personal information in certain circumstances.

• Right to restriction: You may request that we restrict processing in certain circumstances.

• Right to data portability: Where applicable, you may request certain information in a structured, commonly used, machine-readable format.

• Right to object: You may object to certain processing, including certain processing based on legitimate interests or direct marketing.

• Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact MASTERTOYFUN using the contact details provided on our website.

11. Children's Privacy

MASTERTOYFUN is an online retailer of toys and does not intentionally seek to collect personal information directly from children.

Our website and services are intended to be used by individuals who are legally able to enter into purchases or by parents, guardians, or other authorised adults.

If you believe that a child has provided personal information to us without appropriate permission, please contact us so that we can review the situation and take appropriate action where required.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of those websites before providing them with personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, or legal requirements.

When we make changes, we will update the Last Updated date at the beginning of this policy. Where required by law, we will provide additional notice or obtain consent.

We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your personal information is handled, please contact MASTERTOYFUN through the contact details provided on our website.

MASTERTOYFUN
Irish Online Toy Store
Plush Toys | Squeeze Toys | Building Blocks | Puzzles

We are committed to respecting your privacy and handling your personal information responsibly and transparently.